Hard Rock Hotel – Goa, India
In the heart of North Goa is Calangute, the beach-belt, party-capital of South West India, and in Calangute is the Hard Rock Hotel. Describing itself as an entertainment destination, Hard Rock Hotel Goa is an example of the Hard Rock Cafe mentality, going above and beyond what is expected.
The re-design of this hotel was undertaken by Fuse Studios in 2013, who recruited Technical Arts to design the lighting for the hotel and the all new Rock Shop.
Improvements were made to the bedrooms and the lobby, restaurants and pool were given facelifts too. Technical Arts oversaw that the lighting was both luxurious, warm and inviting whilst also being reflective of the Rock and Roll nature of the hotel.
The brief for this re-branding was to maximise the brand impact on a tight budget and a tight deadline. The one major installation permitted was the giant ‘Hard Rock’ sign above a mirror pool, certainly maximising brand impact when first entering the hotel.